Tratos Group is proud to announce its recognition as a leader in innovation, receiving the esteemed BTOB Award at a ceremony held in Tuscany. Elisabetta Bragagni Capaccini, CEO of Tratos Group, accepted the award on behalf of the company, a testament to Tratos’ continued commitment to excellence and sustainable growth.
About the BTOB Awards
The BTOB Awards, established in 2010 by Hubnet Communication and the magazine Best to Brianza, published by Esse Editore, celebrate outstanding companies across various regions. Over the years, the award has grown into one of the most significant business events, recognizing enterprises that exemplify innovation, sustainability, and excellence in their fields.
A Focus on ESG Principles and Regional Impact
At the ceremony, Giuseppe Pancrazi, Partner at KPMG and Head of the Florence Office, highlighted the essence of the award:
“The first edition of the BTOB Awards Tuscany was an extraordinary opportunity to celebrate companies that, with dedication and vision, place ESG principles at the heart of their activities. They integrate these principles in an exemplary way, enhancing our remarkable territory and Tuscan traditions. In a context that increasingly values innovation and sustainability, the awarded companies have succeeded in combining these values with excellence, demonstrating that responsible growth is not only a necessity but also an opportunity for the future.”
A Night to Celebrate Tuscan Excellence
The gala ceremony took place in the stunning Music Hall of Palazzo San Firenze, a historic landmark that provided the perfect backdrop for this celebration of Tuscan entrepreneurship. The event brought together business leaders, top managers, and cultural icons, emphasizing the region’s dedication to fostering innovation while preserving its rich heritage.
Tratos: Innovation Rooted in Tradition
Winning the BTOB Award reaffirms Tratos’ position as a forward-thinking company that blends innovation with a deep respect for its cultural and environmental roots. The recognition reflects Tratos’ unwavering commitment to advancing sustainability and excellence in its operations.
For Tratos, this accolade is not just a celebration of its achievements but also a reminder of the company’s responsibility to lead by example, driving sustainable innovation while honouring the traditions and values of Tuscany.
