Tratos Cavi Iberica S.L. was created in January 2008 by a strategic decision of the President of the Group, Albano Bragagni. Previously Tratos had operated in Spain via local agents in the energy and flexible cable market, but never had the opportunity to stabilise a presence in the territory due to the lack of long-term contracts.
The end of 2007 determined the turning point: a new strategic collaboration between Telefonica of Spain and Telecom Italia convinced Tratos to monitor more closely the telecommunication market in Spain and to participate more actively with regard to International tenders. The success with one of these tenders, for multipair copper cables, generated a long term supply contract.
Initially the efforts in Spain were focused on strengthening relationships with Telefonica, managing the contract and submitting new proposals for co-operation in other areas of the Telecommunications market. Within a few months Tratos also forged new relationships with other multinationals and key local companies in the telecommunication’s field..
It is worth mentioning the activity with Telefonica in the field of FTTH (Fiber To The Home) which resulted in the realisation of an experimental installation in a ten floors building in the center of Madrid, and the participation to various tenders, some of them ended with success (cables for xDSL, cables for ISDN).
At the same time a marketing campaign was organized to reach alternative operators in Spain and the regionals operators in other countries in the Iberian Peninsula. Today R of Galicia and SOM of Andorra are our customers and in particular SOM represents a supplier reference having signed with Tratos Cavi Iberica a contract for the FTTH fiber system. It is worth noting that in Europe there are still very few examples of FTTH networks in operation since the great majority of operators have previously made only experimental trials.
At the beginning of 2009 Tratos Cavi Iberica entered into a second phase. New activities started to follow up of the business opportunities of Tratos for Ports (Tratosflex and other special cables) and then the final and logical decision was taken by the President Albano Bragagni to extend the responsibility of Tratos Cavi Iberica to the entire market opportunities in the Iberian region including the promotion and sales of energy cables for low medium voltage.
The integration of these activities was in some cases very rapid and easy thanks to the determination of the working team, in other cases more difficult even with some frictions because of the difficulties of changes.
However today no one doubts that Tratos Cables Iberica covers 100% of the interest of the Tratos Group into the Iberian Peninsula.
From the time of the registration of the Company, even though so recent, many things have changed locally and worldwide and some of these changes, unfortunately, have been not favourable.
Spain, from being an example in the EU of fast development and progression, is now suffering a deep recession with unfavorable expectation of recovery in the short term. Investments have been reduced, the lack of opportunities is generating price tensions with fear of competition and obviously everything being more complicated now.
Nevertheless Tratos Cables Iberica is still in a solid position: has a long term contract with Telefonica, is well considered and active in Endesa, the Spanish electricity company now controlled by Enel of Italy, has a small but important customer base which includes R and its installers, works closely with operator operates in new technologies with SOM of Andorra and is managing major contracts with Tecnicas Reunidas one of the largest companies for the technological integration in Spain and the Abengoa Group in the field of solar energy.
Besides this, Tratos Cavi Iberica continues to offer products and solutions to the most important Spanish engineering companies for business activities in the European community, North Africa and Latin America.
Are we pleased with these results? Albano Bragagni who is also in Tratos Cavi Iberica the President is looking towards even better results.
Could we have achieved more? Probably yes if the economic crisis had not affected the market of Tratos Cavi Iberica at the most crucial time of its growth.
However, the adopted conservative policy (investment minimised with careful control of costs) allowed, unlike many competitors, to maintain financial stability and will permit a sharp grow at the moment of the economic recovery, which doubtless will arrive.
For the time been, while remaining within the framework of the difficulties due to the actual world crisis, there are still important areas to be explored including the high speed railway infrastructure in Spain which expects to be invested with massive, already allocated, funds until at least 2019.
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TRATOS CAVI IBERICA S.L
Avenida Puente Cultural 6 – portal B – piso 2 – oficina 14
San Sebastian de los Reyes (Madrid)
28702 – Spain
Tel: + 34 911729881